Every single watch is either Made in the USA from Swiss parts, or Swiss Made. The price points are sharp, but the quality remains without compromise. All feature genuine sapphire crystals, are 100% waterproof tested, and almost every single watch is made of surgical quality stainless steel. Even our pocket watches are made of stainless steel, and are uniquely water-resistant guaranteed to 5 ATM (165 feet). Our gold plating makes use of the latest state-of-the-art technology, with PVD deposits of gold and a TiN (Titanium Nitrate) alloy, to permeate and harden the stainless steel, so that the plating will wear equivalent to 10 microns of traditional galvanic gold plating